HIGHLIGHTS
•Quest to create mom & kid
fashionistas across India with the launch of Max summer collection
•Loads of fun games and exciting gifts
in every Max store Pan India
•Showcase kidswear, women's western
wear and ethnic apparels; complete wardrobe for the entire family
MUMBAI Max Kids Festival was launched
today with a never-before celebrity mom and kid fashion show where television presenter Mandira Bedi, model-turned actor Aditi Govitrikar and actor-turned television show host Tara Sharma went
through a complete role reversal—they were seen walking the ramp with their kids
showcasing the latest Max Summer collection at the Infinity Mall, Malad, Mumbai.
Max kids festival is a Pan India initiative by Max—targeting
mom and kids. Fun games and exciting gifts made it a pulsating summer event for
the entire family.
The Fashion show where mom and kids walked the ramp draping
in the latest summer collection— portrayed in a hip avatar reemphasizing the
fact that mothers can be fashionable too. All three celebrities walked down the
ramp in the Western and ethnic wear of Max along with their kids— showcasing
the latest trends this summer.
Commenting on the occasion Mr. Jiten Mahendra, AVP Marketing, Max said, “Max Kids Festival is
an initiative to offer ‘fun-filled’ shopping experience for mothers and
kids—reinforcing Max as a perfect fashion destination for the entire family.”
The Bollywood celebs also sashayed down the
ramp along with some underprivileged children who wore some of
the latest kid wear collections from Max.
Says Aditi
Govitrikar: “The Max clothing, especially the summer
collection is just right for this season as they are comfortable, stylish and
just perfect for me and my kids.”
Max’s summer collection overwhelmingly addresses the desire for self-expression, balance and the need to re-energise, thereby complimenting every aspect of a fashionista’s pulsating lifestyle, latest collections and the season’s hottest trends across clothing, accessories and footwear.
“Max clothing has a great variety of fun and summery
clothing for the entire family this season. My son and me had a great fun
walking the ramp in Max clothes,” said Mandira Bedi.
Sizzling all summer long, the Max summer collection
also includes delicate floral, tribal and tropical prints inspired by a range
of cultures, which sets the trend for women’s Western and ethnic wear.
The summer collection for women is all about subtle floral, tribal, tropical prints, and motifs inspired by a range of ethnicity, which spell élan this season with women’s western and ethnic wear.
The summer collection for women is all about subtle floral, tribal, tropical prints, and motifs inspired by a range of ethnicity, which spell élan this season with women’s western and ethnic wear.
“I exclusively love the Max clothing summer range.
It’s comfortable, fun and cool. We as a family often wear it as it's as great
wear for kids, dads and moms too,”
-Tara Sharma.
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